The Green Bay rental market is evolving in 2025, and landlords who stay informed are the ones who thrive. From shifting tenant expectations to rising property maintenance costs, the local rental landscape brings both opportunities and challenges. At Team First Property Management, we manage over 50 properties in the Green Bay area, giving us a front-row seat to what’s really happening in the market. Here’s what landlords should know heading into 2025.
Steady Demand for Quality Rentals
Green Bay continues to see consistent demand for well-maintained rental housing. With limited new construction and steady population growth, quality rentals are being snapped up quickly. Landlords who keep their properties updated and tenant-friendly will continue to see strong occupancy rates.
Rising Tenant Expectations
Today’s tenants expect more than just four walls and a roof. In 2025, convenience, technology, and responsive communication are driving rental decisions. Tenants value online rent payments, quick maintenance turnaround, and modern amenities. Meeting these expectations can lead to longer leases and reduced turnover.
Impact of Maintenance Costs
Material and labor costs have increased across Wisconsin, and Green Bay landlords are feeling the pinch. Proactive maintenance and vendor relationships are more critical than ever. Landlords who partner with experienced property managers can better control expenses while maintaining property value.
Shifting Rental Regulations
Wisconsin rental laws continue to evolve, and landlords who don’t stay up to date risk costly mistakes. Compliance with tenant rights, fair housing standards, and security deposit rules remains a key challenge for DIY landlords. Professional management provides peace of mind by ensuring legal compliance.
Opportunities for Investors
The Green Bay market is still attractive for investors, with steady rental demand and competitive purchase prices compared to larger Wisconsin cities. Landlords who buy and manage strategically can enjoy reliable returns—especially with professional guidance.
Why Team First Property Management?
Our team brings local expertise and proven systems to help landlords succeed in Green Bay’s evolving rental market. By focusing on tenant satisfaction, proactive maintenance, and compliance, we position landlords to maximize ROI in 2025 and beyond
The Green Bay rental market in 2025 offers great opportunities for landlords who are prepared—and challenges for those who aren’t. By understanding tenant expectations, controlling costs, and staying compliant, landlords can thrive in this dynamic environment.
👉 Contact Team First Property Management today at (920) 328-5168 or info@teamfirstrents.com to schedule your free consultation and learn how we help landlords succeed in Green Bay.